
Ten steps to making intellectual capital work
1 Think of your otganization as a knowledge-based, intellectual capital supported enterprise.
2 Bind the hook.
3 Map the organizational intellectual capital.
4 Set up initial measurements.
5 Make sure leadership buys in.
6 Build an active communication system.
7 Develop a supporting technology infrastructure.
8 Create opportunity zones for people.
9 Capitalize on created value.
10 Build the future Bow.
Frequently Asked Questions [FAQs]
Ql: What is intellectual capital?
A: See Chapter 2, Section: User-based definitions.
Q2: Where in the organization can I find intellectual capital?
A: See Chapter 2, Section: From definition to framework for managing.
Q3: How do I carry out an effective intellectual capital program?
A: See Chapter 10, Ten Steps to Making Intellectual Capital Work.
Q4: Why has intellectual capital become so much more important recently?
A: See Chapter 1, Why Intellectual Capital is Important.
Q5: What are the origins of modern intellectual capital?
A: See Chapter 3, The Evolution of Intellectual Capital.
Q6: How do I And out more about intellectual capital?
A: See Chapter 9, Resources.
Q7: What is structural capital?
A: See Chapter 8, Section: Structural capital.
Q8: What are some organizations that have developed successful intellectual capital programs?
A: See Chapter 7, In Practice: Intellectual Capital Success Stories.
Q9: What are emerging issues concerning intellectual property?
A: See Chapter 6, Section: Intellectual property.
Q10: How can I use the Internet to market intellectual capital?
A: See Chapter 4, The E-Dimension.
Had more traditional finance professionals been reading the psychology literature and/or taken the early writings in behavioral finance more seriously, the recent extreme volatility and overpricing in certain market sectors might have been ameliorated, or at least, better understood.
This book is a must read for everyone interested in better understanding how people, and thus markets, function.
-Linda Martin, Arizona State University
I found John Nofsinger's book loaded with common sense advice! Personally, it helped me to let go of bad investments and move on to logical versus emotional choices.
-Holly Roge, Information Systems Consultant
Investment Madness provides great insight into how the way we think impacts how we invest. A must read for all investors!
-Dr. Brian Prucyk, Marquette University
Investment Madness is an extremely insightful book. An absolute read for the beginning or experienced investor. I'm often asked by my clients for recommendations on books about investing. This will be #1 on my list!
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A new perspective on investing that will benefit professionals and the individual investor!
-Dr. Jerome A. Mahalick, CEO, Asset Management for Professionals
Every investor thinks he or she can beat the market. In fact, as this book shows, most don't. Sometimes funny, sometimes frightening, John Nofsinger's analysis of the psychological traps into which investors fall should be required reading for anyone thinking of venturing onto Wall Street.
-Morgan Witzel, Editor-in-Chief, Corporate Finance Review
The author would like to extend his thanks and appreciation to the creators and practitioners of the field of intellectual capital who have graciously shared their time, experiences, and hard-won knowledge, especially Hubert Saint-Onge of Clarica Insurance, Sharon Oriel of Dow Chemical, James O'Shaughnessy of Rockwell International, Patrick Sullivan oflCMG, Goran Roos of ICS, andMelissie Rumizen ofBuckman Laboratories. The author is especially grateful to Barbara for her ongoing patience, support, and editorial insights.
In an increasingly competitive world, it is quality of thinking that gives an edge. An idea that opens new doors, a technique that solves a problem, or an insight that simply helps make sense of it all.
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